Award-winning campaigns
Big ideas. Bold execution. Real impact.
From celebrity-powered health PSAs to national campaigns that sparked conversations (and conversions), I’ve helped bring powerful creative to:
Pfizer, Novo Nordisk, Salix, Alexion/Astra Zeneca,
EMD Serono, and Sanofi
These aren’t just well-lit case studies — they’re proof of what happens when strategy and storytelling work in sync. Scroll on to see the magic in motion.
Former manager
“From the moment I interviewed Sara, I knew she would be the perfect fit for our team. She was intelligent, enthusiastic, and authentic. During the period that I managed Sara, she brought creativity and curiosity to all her work. Maybe most importantly, Sara made the work fun. I can’t wait to see what Sara does with her career and the impact she will continue to have along the way.”
Former manager
“Her experience in the healthcare industry brought a level of insider knowledge and strategic thinking I really appreciated with our healthtech clients. She is a reliable, hardworking and creative force. I know that she will go far in her career.”
I play at the edge of entertainment and compliance—and make it work.
The healthcare industry doesn’t take kindly to bold marketing but in a digital age where consumers are fatigued, something’s got to give.
After convincing regulatory stakeholders that Buzzfeed was worth the perceived risk, I went to work crafting two paid pieces—one that played nicely in their comfort zone and a second that didn’t scream “pharma ad” from the jump. Which do you think raked in better metrics?
What touches the heart stays in the mind
The narrative strategies behind these bold, emotionally-charged patient stories were designed to captivate, connect, and convert. Every beat was engineered to elevate the brand while making the viewer feel everything.
Followers count
Love it or hate it—social media popularity (ahem, reach) can make or break a campaign. That’s why it sometimes makes sense to recommend an unbranded, more generalized approach for the sake of reaching the intended audience organically.
When working to bolster awareness of an ultra-rare disease, relevant public figures are few and far between. In this case, Mia Hamm’s brother did not have Paroxysmal Nocturnal Hemoglobinuria (PNH), but he did pass from a broader complication arising from a similar blood disorder.
Resonance is about human emotion and shared experience. It doesn’t require a specific diagnosis to leave an impact.